From a chef with 46 million subscribers to a Belgian food-story channel eighteen months old, the public counters tell a consistent story about what a food channel’s uploads are worth. We pulled the figures for nine channels on the same day.
In eighteen months, Deni’s PopcornTheory went from a 37-second explainer about fake wasabi to 335 shorts, 187,000 subscribers and more than 685 million views. This September, the same creator opened a second front on Instagram, with a cast that includes a giant white cat and a gorilla in a red bandana.